This time last year, we were one of a number of sponsors of the David Wolfe Australasian Tour. It was a big deal for us, setting up outside the conference, putting out our products and programs for the first time to a very educated audience.
It was exciting as we figured our products would be well received, after all they contained a number of the so-called “superfoods” such as raw cacao, spirulina and chlorella etc and even better they were fermented which adds another level of nutrient quality.
With literally hundreds of customers walking past our stall over the 3 days I think we sold the grand total of about 5 products.
It turned out that our products in the often hyped up world of superfoods just weren’t cutting it in comparison to the likes of chaga mushroom or Chinese superherbs (or anything else with a David Wolfe logo on it). Doubtless people had good reason to be clamoring to buy these latest and greatest private label superfoods and superherbs but certainly it gave us our first real humbling experience of not being worthy enough when it came to our superfoods!
I wonder though if some of you feel the same at times when the latest “you have to have this superfood / superherb” email comes into your inbox? Or you browse online at one of the superfood ecommerce sites and wish you had a spare $1000 to buy up half the store?
The point I want to make though is that whilst in our pursuit of the elixir of life, these medicinal foods and herbs might be very alluring, nothing compares to committing to a common sense, sustainable approach to diet.
Micheal Pollen says everything he’s learned about food can be summed up in 7 words, “Eat food, not too much, mostly plants”. Probably the first two words are most important. “Eat food” means to eat real food – vegetables, fruits, whole grains and unprocessed fish and meat – and avoid what Pollen calls “edible food-like substances”.
His 2nd point, “not too much” particularly resonates with me as I’ve discovered in my own food journey with intermittent fasting it allows me to live with some balance (including some not uncommon indulgence).
Indeed, the greatest lesson I’ve learned about healthy nutrition is that less is more. If most of us simply committed to eating half the amount of calories we commonly eat daily, then even if a portion of those calories were unhealthy ones, you’d still come out of it pretty damn healthy. Restoring efficiency to your metabolism, means you generate energy more effectively and instead of having to eat constantly you access stored energy (burn fat) to fuel metabolism.
I see superfoods primarily as a bridge that can make restoring efficiency to your metabolism quicker and easier. Their nutrient density allows you to eat less which then gives the body space to heal and regenerate in.
Eat less, live more.
On a lighter note, this clip is a bit old now but its a goody and does serve as a nice little reminder of how keeping it real is what it is about.
Would love to hear your comments below
Aaron Travers is author of “The Boda Fast – a three step plan to lower inflammation, maximise fat burning and restore vitality”. Aaron writes at www.thebodacleanse.com.au and shares his ideas and experiences on health and wellbeing from his personal life and through working with clients clinically and those doing his “supported fasting” programs. Every Friday he sends out his newsletter, click below to subscribe.